The Key for Success - Communication


The following is only an example,
clear communication is the key for success in any process, to communicate an idea, a business plan or a project to someone not deeply involved in your field of research can fail easily. Two different languages are spoken, leading easily to misunderstandings and failure. NEWTON BIOANALYTICAL-CONSULTING helps you to communicate your plan, your idea to the partner in a way that it is understood well for a comprehensive evaluation.

One general example, given here, is a
daily problem. An industrial or academic lab with limits access to state-of-the-art analytical methods needs a comprehensive analysis of a product, for example a recombinant protein or an antibody. Simply accessing an analytical lab with little or no deep knowledge in the field of proteins may offer the analysis, but may not give the required results as they did not understand the requirements and needs. The information given back can be from totally useless to partial or fully useful. To guide to fully useful, the needs have to be communicated clearly and the possibilities of the analytical lab must be fully understand.

Guiding the communication
between the customer and the contractor labs towards a comprehensive understanding of the needs and the analytical workflow for meaningful results is the major key in the whole process.

NEWTON-BIOANALYTICALCONSULTING's long term experience is guiding the communication between the partners in the analytical process for a successful collaboration.

1. What is the
analytical question, what information are required
2. What is
the sample; the analyte, the matrix, the additives
3. What
analytical workflow has to be applied to get the right answers
4. What are the raw
data from the analytical workflow
5. How to interpret the data to get the
required information

The major key step -
the comprehensive communication between the partners

The customer, the partner with the analytical question, does not need to understand the analytical process in technical details, but must have a
clear conception what the analysis will give.

The contractors, the labs doing the analysis, must understand the question and apply the
deep technical knowledge to get the required answers.

Out of many years of experience, the
major hurdle in the process is the communication between customer and contractors - both sides have to understand the questions, the methods, the data, the workflow .

Guiding the communication between the partners streamlines the process, avoids misunderstandings and leads to reliable and meaningful results.

NEWTON BIOANALYTICAL-CONSULTING does not have an analytical lab, the role is to form and guide the connection between customers and contractor labs to find the best solution for the problem.